Honouring the measurable impact of creative work, the Creative Effectiveness Lions received 289 entries and the Jury awarded 16 Lions: 3 Gold, 5 Silver and 7 Bronze. The Creative Effectiveness Grand Prix went to ‘Shah Rukh Khan-My-Ad’, for Mondelez, by Ogilvy, Mumbai, India.
The work lent a hand to small businesses struggling during the pandemic with a data-driven campaign using machine learning to create advertisements for thousands of local businesses, as well as its product, Cadbury Celebrations, and boosted sales as a result.
Ogilvy Mumbai’s ‘Rukh Khan-My-Ad’ was also awarded a Silver Lion.
Source : Campaign Brief Asia